Carnews.nu [Car-news.biz] - Mitsubishi Colt CZT & CZ3 :: Auto News ...
Mitsubishi Motors has released the new pictures of its top of the range 150bhp Colt from the all-new 3-door Colt CZ3 range. Due to go on sale early 2005 the Colt CZ3 range, including the Colt CZT turbo charged variant. Setting a precedent in the segment, Colt CZ3 is not simply a shortened version of the hatchback but a stand-alone model. Its unique styling means that all exterior panels (except for the bonnet and front bumper) have been individually designed and are not simply carry-overs from the 5-door Colt. With a sportier and muscled-up coupe-like body style, Colt CZ3 has been created to have a look and feel all of its own.
Press Release
The Colt coupe-cabriolet concept derives from the 3-door Colt CZ3 assembled at Mitsubishi Motors' NedCar facility in the Netherlands. The compact cabriolet model takes its concept and design cues from the CZ2 Cabriolet displayed by the company at the 2003 Geneva International Motor Show.
Adverblog: Colt: the perfect rendez-vous is online
The new Mitsubishi Colt is promoted in Belgium with an emotional touch, which reminds the LoveMarks concept introduced by Saatchi & Saatchi. Digimedia (in Dutch) reports the agencies Hypervision and Tequila have worked together to create the campaign which takes advantage of the Internet as well as of Tv advertising. Online the new Colt CZ3 is promoted with a dedicated section on the dating site Rendez Vous, to stress the seductive character of the new car. The microsite also feature a competition to win "a perfect rendez-vous" with the new Colt CZ3.
Mitsubishi Monitor
A new Mitsubishi Motors Colt 5-door compact car and the 3-door Colt CZ3 concept car made their world premieres at the 74th Geneva International Motor Show from March 2 to 14. The Colt is the new face of the Mitsubishi Motors brand in Europe.
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